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Vinted

Too Many

Agency: Wolfstreet

Description

Creative agency Wolfstreet has developed Vinted’s latest European marketing campaign titled “Too Many,” in collaboration with director Fabio de Frel. Vinted, Europe’s leading online marketplace for second-hand fashion, focuses its new campaign on the impact of clothing overconsumption.

The films feature striking visuals that depict people submerged in seas of clothing, confronting viewers with the stark reality of excessive consumption. By urging consumers to reconsider their relationship with clothing, the campaign encourages a shift towards more mindful and environmentally responsible fashion choices and supports the growing movement towards pre-loved fashion.

The campaign was directed by filmmaker Fabio de Frel, known for his campaigns for KENZO, Loewe, Adidas, and Pop Trading Company. Responsible for the photography was Nick van Tiem, who recently worked on campaigns for Dior, Burberry, Adidas, Nike, and G-Star.

Jurriaan Kamps, Managing Director of Wolfstreet, underscores the significance of the campaign: "Clothing production has doubled between 2000 and 2021, and the average consumer purchases 60% more clothing compared to 15 years ago. The surge in overconsumption of clothing due to fast fashion is unnecessary, especially with an alternative like Vinted at our fingertips."

The creation of the "Too Many" campaign was a collaborative effort between the teams at Vinted and Wolfstreet. The teams worked 'co-creatively' side by side throughout the process. Vinted's in-house creative team developed the leading idea, while the creatives and producers on Wolfstreet's side were responsible for the creative and production-related translation.

"We see that this type of collaborative approach is becoming more prevalent as the agency model changes," says Kamps. "By leveraging the expertise on both sides of the teams, we are able to streamline the process drastically. Vinted brings brand and market insights in real-time, and with our global production network and our in-house post-production studios, we are able to launch an international production in a flash and effortlessly convert it into localized assets for all markets."

This professional campaign titled 'Too Many ' was published in Denmark, Hungary, and Sweden in March, 2024. It was created for the brand: Vinted, by ad agency: Wolfstreet. This Digital and Film media campaign is related to the Fashion and Sportswear industries and contains 5 media assets. It was submitted 8 months ago.

Credits

Brand: Vinted

Agency: Wolfstreet
Client Director: Jurriaan Kamps
Director: Fabio de Frel
DP: Paul Özgür
Photography: Nick van Tiem
Executive Producer: Jurriaan Kamps
Head of Production: Max Eggink
Producer: Tess Wijker, Lino Kempees
Production Management: Pascal Johnson, Floortje Sprenkels

Brand:
Creative director: Emma Sullivan
Creative team: Ana Beatriz Conrado, Barry Taylor
Creative producer: Indrė Raubaitė
Head of Production: Annie Masciavè

Post-Production: Wolfstreet
Post-Producer: Marloes de Rijke
Edit: Birgitt van Heertum
Edit assistant: Thijs Rijken
VFX: Damiaan Dracht, Nino Nazloomian, Koen de Mol
Colorist: Thijs Kern at Wolfstreet, Joppo at De Grot
Music: Massive Music
Sound: Peter Stoel

Production Service: Sparky Films
Executive producer: Marchant Bellingan

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