Together we blossom, we flourish

Sustainability has been a global concern, and Malaysia is a multiracial country. As one of the Malaysia's leading company, Sime Darby Property wants to unify all by proposing a new tagline – Together we create, we sustain. To go along with the Lunar new year campaign, we replace some words with oriental feeling that commonly seen in Chinese materials, like blossom, and flourish. The whole campaign revolves around sustainability, in making design reusable, materials are recyclable, reducing waste, and thrive in marketing efficiency.