Description
The never-say-die attitude of the CommBank Matildas is core to a rousing new integrated campaign, launched this week for Football Australia by Ogilvy Melbourne.
Released just weeks prior to the FIFA Women’s World Cup kick-off in Australia and New Zealand , the new campaign aims to rally support for the national football team in the leadup to and during the hotly-anticipated global event, and beyond.
The campaign shows key players - including captain Sam Kerr, Ellie Carpenter, Mary Fowler, Tameka Yallop, Lydia Williams, Teagan Micah, Clare Polkinghorne and Katrina Gorry - and their complete dedication to the task at hand. The tagline ‘We’re not done, til it’s done’ demonstrates the very essence of the CommBank Matildas and their committed approach. The idea will come to life across TV, digital, OOH, radio and social media from this week.
This professional campaign titled 'Til it's Done' was published in Australia in June, 2023. It was created for the brand: Football Australia, by ad agency: Ogilvy Melbourne. This Film, Integrated, and OOH Outdoor media campaign is related to the Sports industry and contains 1 media asset. It was submitted 10 months ago.
Credits
Creative Agency – Ogilvy Australia
Film Production – Betty Wants In
Photography – Kate Peters, Tom Shaw
Media - Starcom
