Through Their Eyes

Laughlin Constable (LC), the independent, full-service creative agency, today announced client the ASPCA, a national leader in animal welfare, will make its national brand TV debut at this year’s famous dog-friendly competition on Sunday, Feb. 12.

The :30 spot focuses on a new creative concept, “Through Their Eyes,” demonstrating what the ASPCA does day in and day out to improve animals’ lives, all from the perspective of those very animals. The campaign was created and produced by LC, the ASPCA’s digital agency of record for the past four years.

“The ASPCA is thrilled to be showcasing this new awareness ad through this national brand TV debut,” said Luke Franklin, VP, Membership at The American Society for the Prevention of Cruelty to Animals. “We look forward to putting this powerful creative concept, from the perspective of rescued, rehabilitated and rehomed animals, in front of a national audience already passionate about animals and our mission. Our partners at Laughlin Constable succeeded at telling this story of hope and empowerment.”

The goal of the campaign is to raise awareness of the ASPCA and educate on its national impact through programs including relocation, vulnerable animal adoption, rehabilitation, equine rescue and rehoming, and more. The national spot, which had only previously aired in select test markets, will run on linear and CTV on the networks hosting the event.