Description
Colourful cool street style, slang, and rap music, what more could teens want?
Well, apparently, as a teen, you might not want either.
In spite of hours of research and profile-building, advertising and brand marketers aren't always able to get it right.
So instead of trying to bet on what would appeal to teens' constantly changing lifestyles, style preferences, and behaviours - and in order to create an ad that would appeal to a variety of young generations (for how is it possible to make something that's geared for Gen-Y, but approved by Gen-B and shot by Gen-X?) Clean & Clear and creative ad agency BBDO Bangkok admitted defeat.
"Let's admit it. We don't get teens today, but we do get how to clean oily and greasy skin," the team at BBDO Bangkok concluded.
The result?
An ad that admits it doesn’t understand teenagers but by a product that understands their faces.
This professional campaign titled 'This commercial doesn't understand you at all' was published in Thailand in July, 2022. It was created for the brand: Clean & Clear, by ad agency: BBDO Bangkok. This Digital and Film media campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Agency: BBDO Bangkok
Creative Team:
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Warunyoo Sorasetsakoon
Art Director: Phanus Sobsamai
Copy Writer: Chalermlarp Wiwat-arnuparp
Precision Planning Team:
Head of Brand and Digital Planning: Prasit Kunanuphanchai
Strategic Planner: Patcharaporn Tawornpichayachai
Business Intelligent Team:
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account Executive: Pornchanok Wuttitanakorn
Agency Producer: Toungrak Jiravatanarungsri
Project Manager: Autcharawan Laohachataroop
Secretary to CCO: Mintra Sukitpaneenit
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Production House: Salmon House
Director: Thanachart Siripatrachai
Production House Creative Director: Vichai Matakul
Production House Producer: Paweenwat Tangpimai
