Description
By recreating the Penguin Books logo in real life, our campaign emphasizes the importance of preserving the natural world and protecting the planet's wildlife. The penguin in the logo is an important symbol of the environment, and the recreation of the logo in real life serves as a powerful reminder of the beauty and fragility of the natural world.
The text on the visual reads "They need to exist," which echoes the core message of the campaign. The message emphasizes the need to protect wildlife and their natural habitats from extinction, and the importance of taking action to preserve these vital species for future generations.
The use of the Penguin Books logo in the campaign is a clever and effective way to draw attention to the importance of wildlife conservation. By associating the iconic brand with the cause of protecting the environment and wildlife, our campaign is able to reach a wider audience and raise awareness for this important issue.
This student campaign titled 'They Need To Exist' was published in United Kingdom in March, 2023. It was created for the brand: Penguin Classics, by ad school: One Minute Briefs. This Digital, OOH Outdoor, and Print media campaign is related to the Agency Self-Promo and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago by Copywriter: Arun Anoop.
Credits
Copywriter: Arun Anoop
Designer: Arun Anoop
