ADVERTISING

Yulu

The Yulu Rhythm

Agency: MAD About Digital

The Yulu Rhythm

The Yulu Rhythm | World Music Day

Description

In celebration of World Music Day, we created a video for Yulu Bikes, a leading urban mobility platform that provides electric vehicles for last mile connectivity. The video merges the world of Yulu and music.

Titled the 'Yulu Rhythm', the video showcases an innovative new way to use the sounds of Yulu in a groovy music track with infectious beats. We've utilised the sounds made by a Yulu - from tapping the seat, to using the horn & using various other bike sounds, we skillfully turned it into an irresistible melody.

The video gracefully captures the seamless fusion of human talent and technological innovation. As the music builds, the scene transitions to a lively street jam session, where people from diverse backgrounds joyfully come together, riding their Yulu Bikes, swaying to the rhythm, and embracing the joy of music and urban mobility. The vibrant atmosphere reflects the inclusive nature of Yulu Bikes, connecting individuals through their shared love for music and sustainable transportation.

Throughout the video, the powerful synergy between the visuals and the pulsating soundtrack creates an immersive experience, captivating the senses and evoking a sense of excitement and curiosity. The unique approach of using Yulu Bike sounds as the foundation for a groovy music track adds an element of surprise and creativity, leaving a lasting impression on the audience. By reimagining the everyday sounds of urban transportation, Yulu Bikes demonstrates how their platform contributes not only to greener cities but also to the celebration of World Music Day, connecting people through the universal language of music. This video is a testament to the power of creativity, highlighting that even the most unexpected sources can be transformed into something beautiful, bringing joy and harmony into people's lives.

This professional campaign titled 'The Yulu Rhythm ' was published in India in June, 2023. It was created for the brand: Yulu, by ad agency: MAD About Digital. This Audio, Digital, and Direct media campaign is related to the Media, Music, and Transport industries and contains 2 media assets. It was submitted 10 months ago.

Credits

Advertising Agency: MAD About Digital
Associate Creative Director: Sushil Chandekar
Senior Account Manager: Naila
Senior Copywriter: Mirael Lia
Design & Video: Sijo Joby, Nikhil Bhagyaraj, Bilal JP & Melvin Jack
Voiceover: Naila
Music: Vasisht Iyer

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