Description
The film is a metaphor for Vieira de Castro and its products’ presence in the consumers’ everyday lives, thus portrating the last 75 years of a company that bets on the future and that seeks to maintain itself as a national business reference.
The action gravitates around a bowl full of Vieira’s most iconic products, giving the spotlight to the ones that are part of the memories of generations, as are the well known Flocos de Neve, the Marie Biscuit, almonds or the iconic Water Cracker.
The film allows the viewer to travel through several countries like Japan or Brazil, important foreign markets to which the brand exports their products which are entirely produced in Portugal.
This professional campaign titled 'The Taste Of Our History' was published in Portugal in May, 2018. It was created for the brand: Vieira, by ad agency: 004. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 6 years ago.
Credits
Advertising Agency: 004, Lisbon, Portugal
Art Director: Joana Miguéis
Copywriters: João Pedro Vaz, Joana Miguéis
Executive Producer / Account Manager: Sara Fortes da Cunha
Production Company: Um Segundo Filmes
Director: Marco Oliveira
Production Director: Humberto Rocha
DoP: Pedro Azevedo
Art Director: Vânia Vilas Boas
Chief of Production: Joana Mesquita Alves
Image Assistant: António Pinheiro
Make-Up: Mónica Mota
Edition / Post-production: Miguel Garcia
Producer: Pedro Medeiros
