Description
With the help of comedians Tim & Eric and a data-driven strategy, Purple Mattress created a content series across Facebook and Instagram designed to find and cure people's Sunday Scaries (that feeling when you can't sleep because the next day is Monday). The campaign also sold multiple tons of mattresses.
This professional campaign titled 'The Purple Boys' was published in United States in July, 2018. It was created for the brand: Purple Mattress, by ad agency: Creative Shop. This Digital medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: Creative Shop, New York, USA
Executive Creative Director: Keenan Pridmore
Creative Directors: Andrei Chahine, Addie Marino
Producer: Maria Soares
Production Company: Abso Lutely Productions
Abso Lutely Producer: Josh Cohen
Directors: Eric Wareheim, Tim Heidecker
Editors: Joe Stakun, Jonathan Kramer, Lorena Ospina
Designer: Jennifer Jung
Client Purple Mattress CMO: Alex McArthur
Client Partners: Sulamita Yang, Zoe Chen
