Description
The status of HepB vaccination in Florida stands on a knife’s edge. Just under 50% of infants were receiving their first dose within 24 hours of birth, a number that was inadequate to maintain immunity for future generations. The Florida Department of Health needed us to encourage new parents to prioritize vaccination. Starting at day one.
We saw an opportunity to tie the protective power of this vaccine to the promise of protection between parent and baby. Our solution takes audiences into the calm before the due date, through the nursery as our parent-to-be reflects on her relationship with her child.
This professional campaign titled 'The Promise of Protection' was published in United States in January, 2023. It was created for the brand: Florida Department of Health, by ad agency: Brunet-García. This Digital and Film media campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 year ago by Senior Art Director: Melissa Pierce of Fors Marsh.
Credits
Executive Creative Director: Eduardo Sarmiento
Creative Director: Aerien Mull
Senior Art Director/Production Lead: Bronie Brunet
Production: Castaño Group
Director: Kedgar Volta
Design Lead: Bianca Paulk
Art Director: Jill Responte
Copywriter: Matt Namey
Account Executive: Keenan Farrar
Director of Photography: Ludovica Isidori
Music: Memory is a Game
