Description
NGN LAB has unveiled its debut work for Jaguar Land Rover’s luxury car rental service THE OUT, which features Ollie Olanipekun, the founder of Flock Together, the club promoting more representation of people of colour in nature.
NGN LAB, Engine’s social-first creative unit, turned electric cars (plug-in hybrid and full) from THE OUT’s fleet into living, moving cameras for the campaign 'Notes from the road'. A number of digital creators were then invited to capture the personal adventures made possible through this next-level car rental service.
This professional campaign titled 'THE OUT' was published in United Kingdom in March, 2022. It was created for the brand: Jaguar Land Rover, by ad agency: NGN LAB. This Integrated medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 2 years ago.
Credits
Agency: NGN LAB
Chief Creative Officer: Matthew Harrington
Creative Director: Jess Turner
Art Director: Jess Turner
Copywriter: Dimitri Karoullas
Chief Strategy Officer: Gen Kobayashi
Head of Strategy: Dimitri Karoullas
Agency Producer: Penny McNally
Photographer: Jess Turner
Director/ Production Co: Rob Sanderson
Designer: Francisco Martinez
