Description
Problem: Spread positivity by using technology to bring listeners closer to the creators and communities they love.
Insight: People connect with friends by sending songs to them.
Solution:
A new feature on Spotify playlists that lets you explain each song’s meaning before sending the whole playlist to a friend with custom annotations.
This student campaign titled 'The Modern Mixtape' was published in United States in April, 2024. It was created for the brand: Spotify, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Music industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Art Director: Katelyn Hughes , https://www.katelyn-hughes.com
Copywriter: Lang Delapa, https://langdelapa.com
Instructor: Mel White