The Massage
Description
Timotei (Elida Beauty at Unilever) is back on TV after a five-year absence with a film signed by Leo Burnett Paris. A TV copy to support the brands range of shampoos, conditioners and hair masks. Directed by Marie Vinay (Prodigious), the film with its offbeat tone breaks away from the codes of the sector while emphasizing the products naturalness. A counterpoint that shows that it is not necessary to resort to extreme methods to have beautiful hair, and that gives full meaning to the brand's signature "Gentleness is strength".
This professional campaign titled 'The Massage' was published in France in September, 2022. It was created for the brand: Timotei, by ad agency: Leo Burnett. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertising Agency : Leo Burnett Paris
Creative director : Aurélie Boitard
Art Director : Julie Gérard
Copywriter : Charles Salvatori
Director : Marie Vinay
Production Company : Prodigious
