Latvian Tourist Board • Latvia Travel
Latvia's tourism campaign 'Neighbours tend to surprise!'
Agency: Bounce
Description
Problem: Lithuanians and Estonians don’t travel to Latvia because they think that it is too similar to their homeland.
Idea: Let Lithuanians and Estonians change their mind by themselves by using their actors, Latvian self-irony and figurative meaning.
Solution: Shoot 3 TV spots with one Lithuanian and Estonian who tells their fellows in their language, how deeply disappointed he is in Latvia, because it didn’t meet his need for the feeling exactly like at home. Therefore, we advertise Latvia by not suggesting to come here, because obviously we have very different perspectives of life. And as we all know from our experience in houses and apartments – sometimes there is nothing weirder and more surprising than your neighbors.
Each of the TV spot is dedicated to its own theme – nature, culture and activities for families.
This professional campaign titled 'Latvia's tourism campaign 'Neighbours tend to surprise!'' was published in Estonia, Latvia, and Lithuania in July, 2023. It was created for the brands: Latvian Tourist Board and Latvia Travel, by ad agency: Bounce. This Digital, Film, and OOH Outdoor media campaign is related to the Hospitality, Tourism industry and contains 6 media assets. It was submitted 10 months ago.
Credits
Advertising Agency: Bounce agency, Riga, Latvia
Client: Investment and Development Agency of Latvia
Creative Director: Liene Bērziņa
Copywriter: Liene Bērziņa
Art Director: Baiba Kalniņa
Strategist: Ieva Pūķe
Video director: Mārtiņš Sudrabs
Producer: Madara Sudraba
Operator: Jānis Jurkovskis
Project director/ Project manager: Gita Cīrule-Ostvalde, Signe Rudko
