Description
The Love Park in Miraflores is one of the most romantic places in the world. Its famous sculpture "The Kiss" has been witness to countless romantic encounters since 1993. However, to represent love in all its forms, Yape introduced "The Kiss of Everyone". An invitation for everyone to recreate "The Kiss" without distinctions. Let's celebrate Valentine's Day with love and acceptance for all!
This professional campaign titled 'The Kiss of Everyone' was published in Peru in February, 2023. It was created for the brand: Yape, by ad agency: 121 Latam. This Ambient and Digital media campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago by Executive Creative Director: Lucas Bargen of 121 Latam.
Credits
Cliente: Yape
Agencia: 121 Latam
Partner y Director General: Alejandro Tripoli
CCO: Gonzalo Calmet
Executive Creative Director: Lucas Bargen
Directora de Cuentas: jackeline sztrancman
Directores Creativos: Alvaro Paitan, Jose Luis Linares
Creativos Senior: Sebastian Sun, Josue Montero
Director de Producción: Luis Ruiz
Director de Estrategia: Alejandro Salem
Directora de Social Media: Fiorella Figueroa
Leader Comunicación Externa BCP: Alessandra Pinto Chapter
Subgerente de Comunicaciones de Yape:Andrea Bauer
Subgerente adjunto de Comunicaciones de Yape: Valeria Ichazo
Cool Hunter de Yape : Sebastian Moy
