Description
The overall awareness of responsible dog ownership is low in Slovenia, which is evident from the rapidly rising number of abandoned dogs across the country. Our goal was to bring the problem to the general public's attention and launch a truly nationwide conversation without a big budget.
We were inspired by the real story of an abandoned and later rescued dog named Otis who was left to die in a forest during ice cold winter. To show his near-fatal experience, we created a doghouse made of ice and placed it in the center of the capital Ljubljana. It was accompanied by a QR code leading to a specially created website where people would learn real and heartbreaking stories of abandoned dogs.
This professional campaign titled 'The Ice Cold Home' was published in Slovenia in February, 2023. It was created for the brand: Pet Shelter Horjul, by ad agency: Pristop. This Design, Experiential, and OOH Outdoor media campaign is related to the Pets and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Creative Directors: Matija Kocbek, Peter Zabret
Art Director: Matija Kocbek
Copywriter: Peter Zabret
Web Developer: Matija Kocbek
Media Relations: Urška Skobe
Account Manager: Ema Knez
Content Strategist: Julija Somrak
Creative Strategist: Anastasia Pecheritsia
Jr. Public Relations Consultant: Kristjan Pahor
Social Media Manager: Teja Fajdiga
Production Managers: Emina Halilović, Damjana Grošelj
