The Hero Shot Campaign - Embrace the Journey

Skylum, a leading innovator in photo editing software and the company behind the award-winning program Luminar Neo, has launched its first-ever U.S. marketing campaign with an inspired commercial reminding photographers everywhere that an image is the final step in a remarkable journey.

There are infinite stories worth capturing, and the world is waiting to be discovered through your lens. So join us in the Hero Shot campaign and let us help you tell your stories by posting your hero shot to Instagram and tagging @luminar_global, using the hashtag #myheroshot.

They say a picture is worth a thousand words. We say, when it comes to great pictures, we believe they're worth a thousand steps.

Embrace the journey. Discover your Hero Shot with Luminar Neo. Every great journey begins with embracing the unknown. Each photograph tells a story that immortalizes a single moment of an experience that extends beyond the image. The “Hero Shot” campaign is for all the photographers, travelers, artists, and creators in pursuit of that elusive perfect shot - the Hero Shot. It’s about the story of adventure behind each photo you capture. Because photography is about more than getting the perfect shot; it's about the experiences, struggles, and achievements that went into creating it.

The “Hero Shot” campaign gives you the freedom to use Luminar Neo’s powerful tools while still focusing on what truly matters – your creative vision and the stories you want to tell. It serves as a reminder that the journey to each image is what makes it a Hero Shot - the emotions felt, the connections made, and the experiences lived.