Description
We have all heard of people in unique professions. We have even heard of animal whisperers – people understand issues that animals go through. But a Gut Whisperer? Who is he and what does he do?
Conceptualized by group company Contract Advertising for Lupin’s OTC brand Lupizyme Plus, Gut Whisperer is a piece of content told in documentary- style, about the life of a professional with a unique skill set. He has a gift for listening and interpreting the problems of the gut. With him, we go on a journey of how his ‘gift’ helped him listen to people who suffered from gut/stomach problems and how he directed them to relief through the real ‘ustaad-ji’ of gut problems– Lupizyme Plus.
Lupizyme Plus – available as a tonic, capsule, and tablet - from the house of Lupin is a trusted brand of doctors for years. Its PRO-Body formula simulates the body’s natural digestive process and provides effective relief from indigestion.
This professional campaign titled 'The Gut Whisperer' was published in India in October, 2022. It was created for the brand: Lupin, by ad agency: Contract Advertising. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client:
Anil Kaushal: Head OTC Business
Supratik Sengupta: Head of Marketing. Consumer Healthcare
Kavish Uppal: Manager - Marketing
Agency:
Sagar Mahabaleshwarkar: CCO
Ayan Chakraborty: EVP & GM, Mumbai
Rahul Ghosh: ECD & SVP, Mumbai
Sneh Nihalani, Creative Consultant
Sagar Chhabria: Senior Creative Director
Sonali Gupta: Account Executive
Production House:
Gulliver Films
Director: Parikshit Vaidya
