Description
The Guide Project is an initiative aimed at any company that wants to unlock the potential of blind individuals in the workplace, by enhancing the accessibility of professional services software. It started as a prototype developed for CAP Holding – an Italian water service utility company – to enable a blind employee to independently manage complex tasks. It is now ready to be developed by any of the 150,000 companies utilizing Salesforce worldwide.
This professional campaign titled 'The Guide Project' was published in Italy in May, 2024. It was created for the brand: CAP Holding, by ad agency: Acne. This Digital medium campaign is related to the Other industry and contains 2 media assets. It was submitted 6 months ago by Copywriter: Marco of ACNE.
Credits
Agency: ACNE a Deloitte Business
Executive Creative Directors: Emanuele Viora, Andrea Jaccarino
Copywriter: Marco Tomirotti
Art Director: Riccardo Lucarini, Giorgio Bianco
Head of Video: Gabriele Silvestro
Video Editor: Luca Cosulich
Account: Marta Di Gianni
Deloitte Digital and ACNE Offering Leader: Gianluca Loparco
Partner: Federico Besana
Manager: Luca Venanzetti
TLC Engineer | CRM & Data Modeling: Enrico Rocchi
