Description
New York Fashion Week is la crème de la crème of runways, celebrities, events and the hottest parties. However, there's a chance an uninvited guest may want to show up: hangovers.
The Freshest Collection is a collaboration between NotHangover and Diesel that brought more than just fashion to the runway. Each item included a pocket to carry a NotHangover shot, a revolutionary solution to prevent hangovers. The pocket could also be purchased separately and be worn on any other brands. NotHangover became a must for party animals and fashionistas, creating a new way to enjoy the New York Fashion Week.
This student campaign titled 'The Freshest Collection' was published on March 30, 2024. It was created for the brands: Diesel and NotCo, by ad school: Miami Ad School Mexico. This Experiential and OOH Outdoor media campaign contains 6 media assets. It was submitted 12 days ago.
Credits
School: Miami Ad School Mexico
Art Director: Jerica Chávez
Copywriter: Beatriz Ytuarte and Madelayne Meza
