Description
Humour and weirdness doesn’t conjure the current world of sustainability. But Sustainability review platform, Wherefrom, wants to bring entertainment in a category that is renowned for taking itself too seriously.
The nine ads, created by agency 10 Days, feature beautifully crafted one shot films of two unexpected humans - from two gangster twins dressed in suits or a woman and a mannequin on a date. Each person represents a product you can compare on wherefrom.org, one of them an unsustainable choice and the other, the more sustainable option.
Each ‘product’ receives a Wherefrom score out of ten, with one being the least sustainable, and ten being the most. The ad highlights just how easy it is to make these swaps in our day-to-day shopping, opting for better, greener purchases.
This professional campaign titled 'The Faces of Wherefrom' was published in United Kingdom in November, 2022. It was created for the brand: Wherefrom, by ad agency: 10 Days. This Film medium campaign is related to the Other industry and contains 9 media assets. It was submitted over 1 year ago.
