The Face of Solidarity
Description
Aiming to help Ukraine get through this war, in any way we can, we created a series of collectible NFTs, entitled "The Face of Solidarity", to offer the profits as a donation to Ukrainian people.
The 100 NFTs (@OpenSea) in the collection were designed in collaboration with a Kyiv-based Ukrainian digital artist and depict women experiencing the horror of war. The dominant emotions expressed on their faces are anger and grief, while the clothes and accessories are inspired by traditional Ukrainian costumes.
To communicate “The Face of Solidarity” collection, we created a campaign in which we show how the war changes our lives from one moment to the next.
In the movie, we follow the life of a young woman through different moments of joy, happiness and love… until a bomb strikes.
In this war we stand united.
This professional campaign titled 'The Face of Solidarity' was published in Greece and Ukraine in May, 2022. It was created for the brand: ADVENGERS, by ad agency: ADVENGERS. This Digital and Film media campaign is related to the Finance, Other, and Public Interest industries and contains 1 media asset. It was submitted almost 2 years ago by Operations Manager: Elena Triantafillou of advengers.
Credits
Advertising Agency: Advengers, Athens, Greece
Creative Director: Lefteris Eleftheriades
Art Director: Lefteris Protopapas, Stefania Zalma
Copywriter: Stefanos Vouros, Ivy Psilogianni
DoP: Marios Theologis (Math Studio)
