Because the national team depends on you (the supporters) ... Go Green!
Description
On the road to Saudi's national team's world cup quest for the sixth time, we decided to honour and put the supporters front and centre, where they are being cheered for by the players, to show how important the supporters' role in football is and how appreciative they (the players) are of them.
Berain's Bootcamp for the exceptional supporters is "supposedly" where fans train and prepare for the games ahead of the WorldCup. The players are there to support them.
The copy has a special appearance for five of the National Saudi football team:
Mohammed Al-Owais, Abdulelah Al-Amri, Hattan Bahebri, Abdulelah Al-Malky and Abdulaziz Al-Bishi
The voice-over is by four of its all-time legends:
Mohamed Noor, Majid Abdallah, Mohamed Abd Al-Jawad and Mohamed Al-Deayea.
This professional campaign titled 'The Exceptional Supporter ' was published in Saudi Arabia in October, 2022. It was created for the brand: Berain water, by ad agency: Kijamii. This Content, Digital, and Film media campaign is related to the Soft Drinks and Sports industries and contains 1 media asset. It was submitted over 1 year ago by Head of Sports Accounts/Creative Director: Zeyad Salem of kijamii .
Credits
Advertising Agency: Kijamii
Creative director: Zeyad Salem
Agency Producer: Ahmed Ezzat
Sports’ content manager: Abdelrahman Mamdouh
Senior Copywriter: Ayman Alnaqeeb
Senior Account executive: Nevien Ashraf
Senior Graphic designer: Mohamed Adel
Social content:
Senior Graphic designer: Haidy hassan
Content team lead: Mohamed Usama
Senior Social Editor:Yehia Anis
Social Editors: Mahmoud Ahmed,Abdelrahman Ashraf, Akram Saad, Wael Sedky and Ahmed Nasser
Director: Abdallah Maged
Dop: Abdallah ElAttas
Producer: Saad ElAmri
Art Director: Gouda
Editor: Ahmed Assem
Colorist: Mahmoud Essam
Sound Design: Hosny Ali
