ADVERTISING

Film

Description

The Sherpas, the startup expert in tutoring, unveils its first TV communication campaign created by DENTSU CREATIVE, on the main TNT and cable channels.

The goal? To assert its identity as an innovative player that dusts off tutoring with a simple recipe: courses accessible to all, better paid private teachers, and a tailor-made methodology.

Thought and realized by Dentsu Creative France, the campaign relied on the company’s name: The Sherpas, symbol of the guide to accompany the students in their academic journey and help them to overcome his difficulties.

The result: an “English” spot, with offbeat humor, which uses two camera axes, creating field-against-field to make the comedy more and more wacky, until the fall.

This professional campaign titled 'The Exam' was published in France in March, 2024. It was created for the brand: Les Sherpas, by ad agency: Dentsu Creative France. This Digital and Film media campaign is related to the Education and Professional Services industries and contains 1 media asset. It was submitted 7 months ago by Dentsu Creative France.

Credits

Brand: LES SHERPAS

Co-founder / CEO: Etienne Porche

Co-founder / CMO: William Mièvre

Agency: Dentsu Creative France

CEO: Nathaël Duboc
Executive Creative Director & Deputy General Manager: Sebastien Zanini
Deputy Creative Director: Allan Huon

Artistic Director: Benoît Deldique

Copywriter: Sacha Baroukh

Senior Strategist: Marion Mondoloni
Junior Strategist: Melia Namjoui
Account Director: Juliette Hoffstetter
Head of production: Anthony Raton

Production Manager: Lou-Annah Bianchi

Media agency: iProspect

Deputy General Manager: Maximilien Lohou

Associate Director: Eloise Pinero

Account Manager: Laurent Chatoux



Production: RAISE-UP

Producer: Rudolf Mizzi

Production Director: Félix Lellouche

Associate Producer: Adam Taïeb

Associate Producer: Raphaël Kenzey

Director: Rémy Cayuela

DOP: Joao Padua

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.