Description
“The Couple of Red Red Round Round”
Over the years, Sompo Insurance has tried to communicate with consumers by drawing on the strengths of various insurance innovations as selling points. They received good response in terms of sales however, brand recognition in the market remained low. From the research, consumers recognized an insurance brand with the red & round logo but didn’t know what brand it was.
Instead of directly emphasis on highlighting the brand name, we took the risk to use current consumers’ brand recognition of something red and round. And turn this into our strength brand identity that consumers can remember us.
Together with new storytelling approach through online film by repetitively show a red & round logo from Sompo Insurance. This continuous repetition of the image works as a reinforcement of brand identity into people’s mind. The red & round logo that comes to solve the problem. And this logo is Sompo Insurance.
This professional campaign titled 'THE COUPLE OF RED RED ROUND ROUND' was published in Thailand in October, 2023. It was created for the brand: Sompo insurance thailand, by ad agencies: Workkit and WORKKIT bangkok. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted 3 months ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.
Credits
Creative Agency : WORKKIT Bangkok
Creative Director : Adam Siriraka
Art Director : Adisak Boodsabong
Copywriter : Nattanan Sasisakulrak
Head of Project Manager : Supansa Srisongphol
Project Manager : Pakkharamai Ruengsean
