Description
The relaunch campaign for Latvian streaming platform Viedtelevīzija (Smart Television), celebrating its unique catalogue of shows and movies with a cinematic parade.
For a while, one of Latvia's top streaming platforms, LMT's “Viedtelevīzija,” was exclusive for its clients only. But times change. Alongside new technical and content-related improvements, it was going public. What better way to show it than with a real show?
The theme of a 'parade' was the core element of the campaign. A marching band paraded through the streets of Riga, taking over every screen.
This professional campaign titled 'The Brightest Content Parade on LMT Viedtelevīzija' was published in Latvia in January, 2024. It was created for the brand: LMT, by ad agencies: Film Angels Production and MAGIC. This Content, Film, and OOH Outdoor media campaign is related to the Electronics, Technology, Media, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Client: LMT
Advertising Agency: MAGIC
Film Studio: Film Angels
Director: Jānis Nords
DOP: Jurģis Kmins
Producer: Ivo Ceplevičs / Film Angels Production
Production Manager: Katrīna Zeile / Film Angels Production
Casting Director: Gunita Groša / Casting Bridge
Production Designer: Juris Žukovskis
Stylist: Jūlija Volkinšteine
Make-up: Līga Ozola
Gaffer: Juris Zemītis
Editor: Andris Grants / Film Angels Production
Music: Upright music
Sound Designer: Justas Levickas
Post Production: Wizard Post Production
Studio Photographer: Māris Ločmelis
BTS Photographer: Gatis Rozenfelds
MAGIC:
Creative Directors: Klinta Verbele, Edgars Kuzmins
Strategic Director: Vairis Strazds
Senior Strategic Planner: Rihards Ginters
Account Director: Elizabete Puntule
Account Manager: Ance Sūna - Jēkabsone
Art Director: Harijs Grundmanis
Designer: Toms Vilītis
Desktoper: Emīls Rupais, Didzis Bičevskis
Copywriter: Reinis Piziks
Audiovisual: Franks Pirogs, Guntars Šmits/ Studio PLAY
