THE BORDERLESS VEST JACKET, THE WORLD’S FIRST OUTDOOR JACKET DOUBLES AS LIFE JACKET
Description
Honda Marine by Thai Honda launched The Borderless Vest Jacket, the world’s first outdoor jacket that doubles as a life jacket to promote Honda outboard motors.
Honda aims to be the power that moves people forward. We know that Honda tribe are not just bikers, but explorers. They travel the world with our motorcycles, trail into the forest, and keep exploring new territories with only one limitation. The land just stops them. So we move them beyond the land.
Introducing The Borderless Vest Jacket, the world’s first outdoor jacket that doubles as a life jacket. The jacket is designed delicately to fit both land-based and water activities.
• Ample, cleverly integrated storage pockets for a blend of function and fashion.
• Advanced 20 mm. foam for superior buoyancy and safety.
• Innovative lock-in system for a secure and comfortable fit.
• Sleek, intuitive distress signal device for reliable emergency assistance in water.
This is the one and only jacket that inspires people to go beyond the land.
SCRUM x ADK Thailand launched this innovative design for Honda Marine by Thai Honda to promote outboard motors at Motor Expo Thailand.
This professional campaign titled 'THE BORDERLESS VEST JACKET' was published in Thailand in December, 2023. It was created for the brands: Honda and THAI HONDA, by ad agencies: ADK THAI and SCRUM. This Design and Integrated media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago.
Credits
PRODUCT : HONDA MARINE
BRAND : THAI HONDA
AGENCY : SCRUM x ADK Thai
CHAIRMAN : Masato Suematsu
CHIEF EXECUTIVE OFFICER : Thanawat Meesawat
MANAGING DIRECTOR : Panupong Piyatanasirikul
CHIEF CREATIVE OFFICER : Wikorn Rojarayanont
ASSOCIATE CREATIVE DIRECTOR :
Apichat Napattanakij / Supachok Tiyakunpugdee
ART DIRECTOR : Supachok Tiyakunpugdee / Panika Singudom / Wikorn Rojarayanont
COPYWRITER : Apichat Napattanakij / Phanuphong Cheepjittrong / Wikorn Rojarayanont
AGENCY PRODUCER : Jutamart Sanguanyod
ACCOUNT DIRECTOR : Piyawadee Thongbu
ACCOUNT EXECUTIVE : Chotirat Prommachot
STRATEGIC PLANNER : Jirakit Insrithong
FILM PRODUCTION COMPANY : Phakhwan house Co.,Ltd.
MANAGING DIRECTOR : Somnarong Kantachavana
DIRECTOR : Somnarong Kantachavana
DIRECTOR OF PHOTOGRAPHY : Somnarong Kantachavana
CINEMATOGRAPHER : Peerayut Detkaew, Yothin Bunnak
