Description
Currently in Peru it is not possible to marry between the same gender, neither civilly nor religiously. The latter is the one that presents the greatest barriers since Peru is a very conservative country.
International Amnesty together with Havas Peru, and with the aim of supporting the bill to legalize equal marriage, created the campaign "The best religion is love", to communicate that love (represented by the colors of pride) was, is and will be in the place where sometimes doors are closed.
The graphic campaign shows striking images of various temples and churches crossed by the colors of pride, which are naturally formed by the effect of light entering through their characteristic stained-glass windows.
This professional campaign titled 'The Best Religion is Love' was published in Peru in February, 2023. It was created for the brand: International Amnesty, by ad agency: Havas Group Peru. This Print medium campaign is related to the Public Interest industry and contains 6 media assets. It was submitted about 1 year ago.
Credits
CCO: Mauricio Fernández Maldonado
Creative Director: Moisés Urrutia
Art Director: Luis Rios
Senior Creative: Juan Carlos Gallardo
Photography: Luis Cisneros / Fabrizzio Hidalgo
