The Best Obsess

WHOOP, the human performance company, today announced the launch of its brand campaign “The Best Obsess”. The campaign underscores the company’s mission to unlock human performance by encouraging members to embrace their healthy obsessions. “The Best Obsess” recognizes that some of the top performers in the world don’t view themselves as talented - rather, obsessed and deeply committed to self improvement.

By tracking data through WHOOP and adhering to recommendations across sleep, strain, recovery, and stress, members of all stripes can achieve any goal, passion, or pursuit. The creative for the WHOOP “The Best Obsess” campaign showcases the deep commitment of some of the world’s high performers including rock climber Alex Honnold, Whole30 co-founder and CEO Melissa Urban, the most decorated swimmer of all time, Michael Phelps, leading entrepreneur Steven Bartlett and Liverpool football star Virgil Van Dijk. Each of these key leaders openly discuss their personal obsession with their performance by leveraging insights from WHOOP, allowing them to be the best version of themselves.