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Tienda Inglesa

The art of resilience

Agency: Publicis Impetu

Description

In August 2022, a fire destroyed the Tienda Inglesa branch in Punta del Este.

120 days later, they had a fresh start.

For the inauguration, they called on 10 local artists to recover materials from the rubble of the fire, to use them in the creation of works of art. This is how the exhibition "The Art of Resilience" arises.

This professional campaign titled 'The art of resilience' was published in Uruguay in February, 2023. It was created for the brand: Tienda Inglesa, by ad agency: Publicis Impetu. This Content and Film media campaign is related to the Food industry and contains 10 media assets. It was submitted about 1 year ago by Production Company: APa! Films.

Credits

Client: Tienda Inglesa
Agency: Publicis Impetu
Direction: Enzo Casiraghi
Executive production: Nicolás Zabaleta and Andrés Pepoli
Camera assistant: Joaquín Rodríguez
Sound: Fernando Serkhochian
Sound Design: La Mayor
Rentals: Loop

The Farmer’s Dog

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