Description
McCann Health London and Studio Rx New York, both IPG Health companies, launch a new campaign for The Acid Survivors Trust International (ASTi). A series of ground-breaking, experiential creative works using photography, scientific imaging, digital and holographic and VR technologies lay bare the emotions of an acid attack survivor.
In a first-its-kind artistic collaboration titled “Tear Couture”, viewers are invited to walk through the tear of an acid survivor - an immersive landscape that has never been seen before. The installation was launched at an invitation only reception at St. James’ Palace in the presence of ASTi’s patron HRH The Princess Royal and including acid attack survivors.
This professional campaign titled 'Tear Couture' was published in United Kingdom in March, 2022. It was created for the brand: The Acid Survivors Trust International (ASTi), by ad agency: McCann Health London. This Integrated medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted about 2 years ago.
Credits
Creative Agency: McCann Health London an IPG Health company
Executive Creative Director: Guy Swimer
Creative Director: Eduardo Boldrini
Associate Creative Director: Avril Furness
Project Manager: Cristina Stan
Producer: Tiffany Hardy
Designer Director: Anthony Boulton
Strategy Director: Parrus Doshi
Senior Strategist: Sarath Koka
Original Composition: Nitin Sawhney
Artist/Photographer “The Imaginarium of Tears”: Maurice Mikkers
Designers/Fabricators: FabPub, London
Virtual Reality Film: Studio Rx
