Description
On Workers' Day, work is forbidden. To communicate this, we created an ad using words that meant 'taboo' from the 3 most populous tribes in Nigeria (Igbo, Yoruba, and Hausa). Through this ad, we reminded people that working is forbidden on Workers' Day.
This professional campaign titled ''Taboo to work' campaign' was published in Nigeria in May, 2023. It was created for the brand: Leadway Assurance, by ad agency: The Hook Creative Agency. This Design medium campaign is related to the Insurance industry and contains 4 media assets. It was submitted 12 months ago by Idamachidube@gmail.com: J.P Idama of The Hook Creative Agency.
Credits
Advertising Agency: The Hook Creative Agency, Lagos, Nigeria
Managing Director: Sam Ochonma
Growth & Partnerships Director: Akinwale Muse
Creativity Director: Adebayo Owosina
Impact Director: Toheeb Balogun
Group Heads, Copy: J.P Idama
Group Heads, Art: Allwell Edeji
Group Head, Growth & Partnerships: Kanu Achinivu
Strategist: Oyeladun Olabiyi
Copywriter: Idama John-paul
Art Director: Richard Oseghale, Habeeb Jimoh
