Switch-up-to-new when it suits you

O2 is today launching ‘Switch-up-to-new when it suits you’ a new integrated campaign, together with agency of record VCCP London, to celebrate O2 giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they’d like. O2 Switch Up will automatically be included in Plus Plans at no extra cost, offering customers a completely non-restrictive contract and even more flexibility to swap their mobile to suit their needs.

To celebrate this market leading offering from O2, the campaign leads with a 30” spot which will premiere on Friday 26th August. The new creative enlists the help of O2’s friendly blue Robot, Bubl as it wanders through a busy park on the hunt for a current O2 customer who is ready to ‘Switch Up’ their mobile phone. Treating viewers for the first time ever to the world through Bubl’s eyes, the film sees Bubl hone in on a prospective customer, as a precision lens appears, allowing Bubl to track down its target through ‘Bubl vision.’ Determined to complete its mission, Bubl sprints and leaps like an undercover agent as it makes its journey through the park, before opening its tummy cupboard, allowing the O2 customer to hand over her phone, swapping it for a new phone.

Havas Media UK, part of Havas Media Group UK, is handling media planning and buying with the strategy of the campaign building on the growth in consideration created by Roam Freely campaign. Alongside TV, ‘O2 Switch Up’ pivots media strategy to focus on high dwell entertainment spaces including VOD, Cinema, OLV, social, OOH, radio, Twitch and across partnerships. Supporting campaign assets showcase Bubl brandishing its ‘Switch Up’ tummy cupboard, demonstrating how easy it is for O2 customers to swap their devices, revealing the hero campaign strapline ‘Switch-up-to-new when it suits you’