Description
Moksha yoga is a hot yoga studio, 37°C hot. A series of yoga poses, including twists, In this kind of heat, will make you sweat a lot. The visual juxtaposition of a standing twist posture and the wringing of a towel expresses just that.
This professional campaign titled 'Sweat it out' was published in Canada in January, 2017. It was created for the brand: Moksha Yoga, by ad agency: Union. This Print medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Union, Montréal, Canada
Creative Director / Copywriter: Martin Bélanger
Art Director: Jean-Luc Dion
Photographer: Normand Robert
Additional credits: François Brisson
