Description
Zurich Insurance launches latest ‘upcycled’ ad in its “Sustain Your World” campaign
Zurich Insurance and FCB London have launched new ads in the “Sustain Your World” campaign showing how the insurance brand protects you in your everyday life by insuring all the things you think about, and the things you don’t.
The campaign first launched in 2022 as Zurich’s first sustainable ad campaign, using ‘upcycled’ footage to help showcase Zurich’s environmental credentials.
The new online and radio ads, also created by FCB London, focus on the communities, businesses and public services Zurich insures. Once again, previously shot footage is ‘upcycled’ to show how, from schools and workplaces to the UK’s vast coastlines, Zurich helps you ‘Sustain Your World’ in more ways than you might think.
The 30-second online video and radio ad launches in the UK this month and runs until 25th September.
This professional campaign titled 'Sustain Your World' was published in United Kingdom in June, 2023. It was created for the brand: Zurich Insurance, by ad agency: FCB London. This Integrated medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Creative Director Kris Wheater
Senior Art Director Greg Harvey
Senior Copywriter Mike MacKenzie
Managing Partner Joe Pirrie
Senior Account Manager Lauren Jacobs
Senior Strategist Anna Green
Director of Production Nikki Chapman
Editor Charlie Coombes
MEDIA
Media planning/buying UM Media
