Description
Small market "sunroom" advertising is as typical as it gets. All Seasons Sunrooms in St. John's, NL wanted to get the attention of people who hadn't considered what a sunroom could add to their property. We pitched an unconventional video that spent the first 15s of the ad focused on a middle-aged man getting ready to hit the beach (and ends with 20s of him dancing 🕺).
The client was nervous, but took the leap – and the pay-off for that bet was huge. People on social and TV viewers at home were delighted by the smooth moves of our Jimmy Buffett-loving protagonist, whose sunroom helped him enjoy a beach-like experience, 365 days a year.
With inquiries pouring in from social, web and phone, the owners couldn’t be happier that they decided not to settle with a boring, safe ad, but took the risk on something that people would notice and remember.
This professional campaign titled 'Sunroom Beach' was published in Canada in March, 2023. It was created for the brand: All Seasons Sunrooms, by ad agency: Robot Interactive + Marketing. This Film medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted 6 months ago.
Credits
Robot Interactive + Marketing, St. John's, Canada
Creative Director: Peter Laing
Art Director: Elena Cabitza
Producer: Aaron Dawe
Account Lead: Aaron Dawe
Account Executive: Kate Hookey
Account Executive: Lauren Clarke
Videographer: Duncan de Young
Editor: Stephen Wheeler
