Description
The most dangerous thing about the sea is not the sea. It’s the sun.
Every year 400 people die in Germany by drowning, but 8 times more people die of melanomas caused by the sun’s radiation. So it was increasingly clear that a new kind of beach warning flag was needed: The world’s first Sun Warning Flag. Right next to the well-known green flag (low hazard), yellow (hazard) or red flag (high hazard), a new black flag (high skin cancer hazard) is now erected when the UV Index reaches critical levels.
The new flag features an eye-catching black-on-black design: an iconic black sun on a black flag, based on the concept of ‘melanoma’, which comes from the ancient Greek for black: „μέλανος“. The iridescent aura of the black melanoma sun shows the colour code of the United Nations World Health Organization (WHO) UV index, the international standard measurement of the strength of the sunburn-producing UV radiation since 1994.
This professional campaign titled 'Sun Warning Flag' was published in Germany in August, 2022. It was created for the brand: German Cancer Aid, by ad agency: Heimat Berlin. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.
