Stuck

Dubai Science Park is the Middle East’s leading science and healthcare business community, home to more than 400 companies in fields such as biotechnology and healthcare among others, employing over 4,000 professionals.
This summer, Dubai Science Park has launched a campaign supporting a serious medical concern in the Middle East that is prevalent but is not spoken about enough.
The campaign is initiated through a short film in cinemas across the UAE, alongwith on TV and Online.
The film, a centerpiece of the campaign, goes against the trend of short format and entertaining films by taking audiences through an uncomfortable experience when they are out in the world, relatively unrestricted, but are stuck on a seat in a cinema, relatively restricted.
Through the experience, people have expressed anxiety, restlessness, tension, claustrophobia and feeling constricted – even, frustration at what they see and hear on the screen – until the turn, when the reason behind the film and the topic that Dubai Science Park is creating awareness for, are revealed.