Description
We realized that when talking about breast cancer, brands message have always focus on prevention, forgetting an important stage: RECOVERY.
The thing is that after undergoing breast removal surgery, women lose strength and mobility in their upper body and by not starting early recovery therapy, this area of the body begins to accumulate lymph that can eventually generate lymphedema that totally limits their mobility of the arm and the affected area.
That is why we turned the scarf, a symbol of breast cancer, into a symbol of recovery that accompanies women until the end of their fight. Created with an elastic material so that in addition to protecting their heads they can also do the strengthening therapy anywhere.
This professional campaign titled 'Strength Threads' was published in Colombia in October, 2022. It was created for the brands: ALPINA - FINESSE and Liga Colombiana Contra el Cáncer, by ad agency: Sancho BBDO. This Design, Direct, and Experiential media campaign is related to the Health industry and contains 2 media assets. It was submitted 12 months ago by CREATIVE DIRECTOR: Manuel Barbosa of Sancho BBDO.
Credits
CCO: Mario Lagos
CSO: Juan Camilo Laverde
CBO: Natalia Pérez
ECD: Jhonny Victoria
ECD: Andrés Luque
Creative Director: Manuel Barbosa
Creative Director: Rony Saavedra
Art director: Edna Gualdron
Art director: Julián Donoso
Art director: Rony Saavedra
Copywriter: María Camila Orduz
Copywriter: Brayan Mitis
Copywriter: Manuel Barbosa
Editor: Ricardo Solano
Editor: Cristián Sánchez
Content Director: Katherine Contreras
Business Director: Tatiana Achury
Director of video: Juan Gómez
Creative Director: Jorge Luna
Creative Director: Jhonathan Triviño
