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Ravni BG

Stories of Change

Agency: Direct Media KRES

Stories of Change

Description

The association "Ravni BG" unites 37 non-governmental organizations from across the country. They support each other to survive the attacks of populists. These are activists and human rights defenders who work in the field. Entire communities and regions survive thanks to them because the state has completely abdicated.
It was time for society to learn why it is important to have them. Thus, Stories of Change were born. We selected six of the organizations and shared their narratives. Six photographers captured each tale through their own lens.The stories came to life on social media, at bus stops, in the metro, in the media. Users wanted to learn the outcome, they awaited each next one. Propaganda reacted almost immediately, with verbal and physical aggression. But everyone learned about the new heroes of our time.
The word change gained meaning far beyond politics.

This professional campaign titled 'Stories of Change' was published in Bulgaria in October, 2023. It was created for the brand: Ravni BG, by ad agency: Direct Media KRES. This Ambient, Digital, and OOH Outdoor media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 25 days ago by Creative Director: Stanislava Ivkova of Direct Media KRES.

Credits

Direct Media KRES Team
Photographers:
Vera Gotzeva – Lomovera, Yana Lozeva, Rosina Pencheva, Boryana Pandova, Zlatina Tochkova, Iren Petrova

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