Description
The Migrant Workers were left stranded, without a job, and basic amenities, due to COVID-19 which led to the country-wide Lockdown in India. Millions of Workers began their journey of thousand miles to go back home on foot. Some, even barefoot. We, at People Combine Foundation, took the initiative to #StopTheWalk. This campaign was created to remind people that these are the same Workers who built our homes and roads. Today, they need our help. The objective of the campaign was to urge people to help us send these Migrant Workers back home, safely.
This professional campaign titled '#StopTheWalk' was published in India in June, 2020. It was created for the brand: People Combine Foundation, by ad agency: What's In a Name. This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 4 years ago by Founder & CEO: Rajive Dhavan of What's In a Name.
Credits
Advertising Agency: What's In a Name, Hyderabad, India
