Description
With 92% of girls who’ve sent nudes reporting that they didn’t actually want to send them, and 42% of teens who’ve received nudes re-sharing them, nude photos have become a huge problem. Our campaign puts an unexpected twist on the typing ellipsis to show the internal debate that’s raging inside the minds (and phones) of teens and encourage them to think before requesting, sharing, or re-sharing nudes.
This professional campaign titled 'Stop the Share' was published in Canada in March, 2023. It was created for the brand: Children of the Street Society, by ad agency: Will Creative Inc.. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 12 months ago by Studio Manager: Cathlin Arness of Will.
Credits
Executive Creative Director: Lisa Lebedovich
Associate Creative Director / Copywriter: Luke Devlin
Associate Creative Director / Art director: Teresa Leung
Strategist: Cara Ventura
Brand Supervisor: Robin Hall
Production Director: Brie Puffer
Animator: Trever Stewart
Audio: Wave Productions
Media: Wirtz Media
