Description
The CDC’s Still Going Strong campaign empowers older adults to protect themselves from the risk of a fall or accident by staying active. As we updated the campaign, we needed to remind older adults that human connection is as important to their health as an active lifestyle.
Our approach is a motivating video of perpetual motion through socialization. The match cuts put each activity on equal footing, demonstrating that the only “right” answer for staying healthy is picking an activity that you enjoy. And doing it together. Our music track, played onscreen by a lively jazz trio of older adults, paces the action and pulls our viewers through the spot with their synchronicity of sound earned over decades together.
Proving that when older adults stick with their favorite activities, and stick together, they stay healthy and strong.
This professional campaign titled 'Still Going Strong' was published in United States in October, 2023. It was created for the brands: CDC and Centers for Disease Control and Prevention, by ad agency: Fors Marsh. This Digital and Film media campaign is related to the Education, Health, and Public Interest industries and contains 1 media asset. It was submitted 8 months ago by Senior Art Director: Melissa Pierce of Fors Marsh.
Credits
Executive Creative Director: Eduardo Sarmiento
Creative Director: Aerien Mull
Associate Creative Director: Colin Barnes
Associate Creative Director: Cassie Deogracia
Copywriter: Jorge De Jesus
Production Lead: Bronie Brunet
Account Executive: Eugenia Johnson
Account Executive: Anna Jaffee
Production: We The People Pictures
Director: Nathanael Sherfield
Executive Producers: Susan Rued Anderson, Jesse Ford, Kimberly Slowick, Tiffany Caprice
Music: Modular Forms, David Chapdelaine
Sound Mix: Gold Sound
Color: Sexton Color Assistant Director: Joe Likins
Director of Photography: Chad Terpstra
Steadicam Operator: Mike Herst
Production Designer: Amy Small
Post Production Company: Hiatus Post
