Description
More than 10 million people worldwide suffer from Parkinson's disease. But what few people know: Parkinson's does not only affect old people. From the age of 40, just about anyone can develop the disease. In other words, even younger people , who still want to actively participate in life, are affected.
We were tasked to support these people with an attention-grabbing and at the same time cost-efficient digital idea.
Staybl uses a buffer zone around the browser window to compensate for tremors in real time. With the help of the acceleration sensor, the app detects every shaking movement and virtually shifts the reduced browser window in the exact opposite direction. This causes the device to shake, but the browser remains visually stable.
In addition to the basic function of the app, the entire design was optimized in close cooperation with Parkinson's patients. Among other things, attention was paid to shapes and contrasts, since many Parkinson's patients also suffer from impaired vision due to the disease. All control elements and menus have been designed large, clearly and accessible. In addition, the Atkinson Hyperlegible font was used, which was developed by the Braille Institute for people with impaired vision.
The Staybl logo, in turn, is derived from the spiral test, which is used in medicine to diagnose the tremor strength.
Although the app has only been available since the beginning of April, the international media response has been huge and consistently positive. All contributions combined, we have more than 248 million impressions so far – and the news coverage is only getting started.
This enabled the German Parkinson's Association to underline its pioneering role as an innovative and proactive institution both nationally and internationally - and to effectively place the topic of Parkinson's in the public eye without any media budget.
As the app was launched only a few weeks before this submission, there are no meaningful figures yet in terms of downloads, impressions and website visits. However, the consistently positive comments in the App Store confirm that Staybl serves a truly relevant need in the target group - and that the app actually helps people with tremor finally access the Internet via smart devices.
For now, Staybl is only available for iPad (not for iPhone) and is optimized for newer iPads with a 120Hz screen refresh rate to deliver the smoothest experience. It is currently available on the App Store in North America, UK, Australia, France and Germany. More countries will follow soon. A version for Android tablets is also in the making.
Staybl is a purely pro bono project. The entire launch communication is therefore carried out completely without a media budget.
The app is still available in the Apple store and there is no End date yet. That is why the Start and End date in the Media Info is the same.
This professional campaign titled 'Staybl' was published in Germany and United States in March, 2022. It was created for the brand: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association), by ad agency: Havas Germany, Havas New York, Havas CX helia. This Design, Digital, and Direct media campaign is related to the Electronics, Technology, Health, and Public Interest industries and contains 1 media asset. It was submitted almost 2 years ago by Award Manager: Jennifer Gauselmann of Havas Germany.
Credits
Company Credits:
Havas Germany - Idea Creation/ Production/ PR/ Media Placement
Havas New York - Idea Creation/ Production/ Post Production
Havas CX helia - Production
mmp.film - 3D Animation
msound munich - Sound Production
dreifarbenpanda - Production
Creative team:
Michael Schöpf - Creative Director - Havas Germany
Walter Ziegler - Creative Director - Havas Germany
Guido Eichhoff - Creative Director Digital - Havas Germany
Jan Peisert - Head of UX - Havas Germany
Emanuel Klimschak - UX Designer - Havas Germany
Jose Lozano - UX Designer - Havas Germany
Julia Bürckel - Creative Designer - Havas Germany
Lorena Wolf Junior - Motion Grafic Designer - Havas Germany
Antonia Kuwertz - Art Director Digital - Havas Germany
Albert Memet - Senior Art Director Digital - Havas Germany
Timo Cremer - Art Director - Havas Germany
Sascha Holzhammer - Senior Art Director - Havas Germany
Maximilian Eder - Art Director - Havas Germany
Alexander Catapano - Senior Copy Writer - Havas Germany
Martin Steinorth - Head of Digital & Technology - Havas Germany
Arnaud Atchimon - Creative Technologist - Havas Germany
Eric Schoeffler - CCO - Havas Germany
Nicolas Becker - ECD - Havas Germany
Jennifer Gauselmann - Award manager - Havas Germany
Jennifer Bayer - Office Manager - Havas Germany
Marie Euler - Head of Corporate Communications - Havas Germany
Arne Michels Legal Counsel & Data Protection Officer Havas Germany
Judith Domogalla - Agency Producer - Havas Germany
Anna Schedl - Project Manager - Havas Germany
James Huerta - Executive Director, Creative Technology - Havas CX helia
Kathrin Hoffmann - Head of Experience Design - Havas CX helia
Joe McHeffey - CD, Experience Design - Havas CX helia
Angus Lo Senior - Experience Designer - Havas CX helia
Danny Wang - Group Technology Director - Havas CX helia
Kurt Lorey - Creative Technologist - Havas CX helia
Lan Zhang - Creative Technologist - Havas CX helia
Corbin Ordel - Creative Technologist - Havas CX helia
Janice Chen - Senior Visual Designer - Havas CX helia
Kate Hofstra - Sr. Director, Content Strategy - Havas CX helia
Jonny Leahan - CD, Copy - Havas CX helia
Michael Odibo - Sr. QA Analyst - Havas CX helia
Bharat Kumar - ECD - Havas New York
Marcelo Ramirez - ECD Havas - New York
Dan Lucey - CCO - Havas New York
Valentine Roche - Awards Manager - Havas New York
Nancy Wynne - General Counsel - Havas New York
Bria Bryant - Head of Communications North America - Havas New York
Lindsay Stein - Chief of Social Impact & PR - Havas New York
Tara Reid - President Havas Formula - Havas New York
Alexis Anderson - Executive VP Havas Formula - Havas New York
Alison Bruder - Associate VP Havas Formula - Havas New York
Jared Kreiner - Director Havas Formula - Havas New York
Felix Auer - Syncronizer - freelancer
Volker Schmidt - Director of photography - freelancer
Dennis Krahwinkel - Director of photography - dreifarbenpanda film production
