Description
Dobbies, the UK’s leading garden centre retailer, has unveiled a major new multichannel campaign, ‘Spring’s OUR thing’ developed in partnership with creative agency elvis.
Dobbies has worked with elvis to create a new spring campaign, positioning the brand as champions of garden living: the act of being in and enjoying your garden space to work, play and grow. Showcasing this ethos alongside Dobbies’ product range, the campaign aims to increase awareness and consideration, and give customers reasons to visit frequently around the spring season.
The campaign is grounded in the insight that people feel more optimistic in spring than in any other season. New research from Dobbies by Censuswide shows that 71% of Brits say being close to nature helps them relax and 41% of respondents who use their garden for activities say being in the garden brightens their mood.
A quirky, humorous 30-second hero film, directed by Alex Cooper at Lobster, acts as a passionate call-to-arms, motivating one and all to push the joys of spring further, with a little boost from Dobbies. The character-driven spot features one person delivering a script to camera and to the nation, showing the character in various gardens while interacting with a different gardener, product and situation each time.
This professional campaign titled 'Spring's OUR thing' was published in United Kingdom in April, 2024. It was created for the brand: Dobbies Garden Centres, by ad agency: Elvis. This Audio and Digital media campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted 16 days ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: elvis:
Neale Horrigan - Executive Creative Director
Camilla Yates - Managing Partner, Strategy
Sam Hinckley - Creative
Chris Lawlor - Creative
Michelle Simons - Group Account Director
Madison Bolton - Senior Account Director
Grace Baron - Account Manager
Carolina Rinaldi - Head of Creative Production
Louis Mason - Senior Creative Producer
Liv Musto - Creative Producer
Neil Carding - Senior Designer & Head of Studio
Emma Gray - Digital Designer
Jason Garfield - Head of Motion
Rhys Clarke - Motion Designer
Production: Lobster
Director - Alex Cooper
Shoot Producer - Alice Duke
Executive Producer - Simon McDowell
Head of Production - Sarah Baulcomb
Director of Photography - Benedict Spence
1st AD - Janine Frank
Production Designer - Jade Adeyemi
Florist Stylist/Horticulturist - Ella Wilbraham
Casting Director - Thomas Adams
Main Featured Talent - Joz Norris
Post-production:
Post production:
Post Producer - Aleisha Digby
Editor - Meg Thorne at Magic Edit
Colourist - Jax Harney at X-LDN
Audio Production - Tom Keech
VFX - Ben Walker at Roko Studio
Audio production: Sauce Productions
Neil Harrington - Audio Designer
Media agency: EssenceMediaCom:
Kirsty Anderson: Business Director
Jamie Collins: Account Director
Anna Wieczorek: Account Manager
Ross Watson: Planner/Buyer
PPC agency: Clean Digital:
Fraser Smith – Head of Client Services
Vaia Apostolara – Digital Strategist
David Dye – PPC Specialist
Sean McGauran – PPC Specialist
Jack Campbell – Senior PPC Executive
PR agency: Frame
Alison Downs - Head of Consumer PR
Brooke Stirling - Senior Account Manager
