Description
The sports brand, Kappa, and the Real Betis Balompié Football Club have decided to plant a full-grown tree in the centre of the Benito Villamarín stadium to present the new Real Betis kit. This kit is the protagonist of a campaign that combines fashion, respect for the environment and football.
In the campaign video it can be seen how a colossal tree has sprouted from the centre of the greenish-white stadium, filling the Benito Villamarín with its energy and light and further matching the details of the shirt.
This professional campaign titled 'Something is growing' was published in Spain in March, 2022. It was created for the brand: Real Betis Balompie and Kappa, by ad agency: Equipo FC. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 2 years ago by Marta Beitia Olivan of EquipoFC.
Credits
Advertising Agency: Equipo FC, Madrid, Spain
Creative Direction: Equipo FC
Producer: Marta Beitia
Director: Omar Hachemi
Photography Director: Jesús Ponce
Photographer: Iván Zahinos
Camera Assistant: Pepe Calatayud Miquel
3D Artist: Javier Polo
3D Supervisor: Alain Laza Barbieri
Edit And Sound Design: Omar Hachemi
Color: Miguel Yubero
