Description
The new D’Italiano spot ushers in the brand’s new platform, “Do It Big”. As the brand known for crafting substantial and thick sliced Italian-style bread, the new platform is intended to evoke big energy, big families, and big meals.
This professional campaign titled 'Soak It All In' was published in Canada in February, 2024. It was created for the brand: D’Italiano, by ad agency: Rethink. This campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: Wonderbrands
Agency: Rethink
CCO: Mike Dubrick, Aaron Starkman
CSO: Sean McDonald
ECD: Don Shelford
Creative Directors: Geoff Baillie (CW). Zach Bautista (AD)
CD/Art Director: Stef D’Aversa
CD/Writer: Phil Coulter
Strategist: Daavi Wong Wolfson
Director of Broadcast Production: Shelby Spigelman
Broadcast Producer: Tricia Lapidario
Integrated Producer: Venus Pun
Director of Integrated Content - Print/Studio: AJ Merrick
Director of Integrated Content - Digi/Post: Todd Harrison
Photographer: Nicholas Greaves
Studio Manager: Todd Bennett
Retoucher: Kostas Loukopoulos
Studio Artist: Justin Chan, Carl DeVouge
Date of First Appearance: February 26, 2024
Production Company: Scouts Honour
Director: Mark Zibert
Director of Photography: Eric Kaskens
Line Producer (Scouts Honour): Rita Popielak
Executive Producer (Scouts Honour): Rita Popielak & Simon Dragland
Post Production House (Editorial): Nimiopere
Editor: Graham Chisholm
Assistant Editor: Laura Corredor
Executive Producer (Nimiopere): Julie Axell
Post Production House (Online/VFX): The Vanity
Online Artist: Naveen Srivistava
CG Artist: Josh Clifton
Executive Producer (The Vanity): Kayla Baxter, Stephanie Pennington
Grading: Alter Ego
Colourist: Wade Odlum
Producer (Alter Ego): Spencer Butt
Executive Producer (Alter Ego): Hilda Pereira
Audio House: Grayson
Creative Director/Voice Director: Mark Domitric
Engineer: Vlad Nikolic
Producer (Grayson): Nicholas Shaw
Production Company: FUZE Productions
Executive Producer: Nicole Gomez
Photographer: Rob Fiocca
Retoucher: Kevin Luc
Account Services
Group Account Director: Jamie Faltl
Account Director: Megan Christopher
Account Supervisor: Rachel Rava
PR (Rethink Brand Narrative)
Account Director, PR: Sara Lemmermeyer
PR Specialist: Tara Lush-Benson
Client
Marketing Director: Angela McInenly
Marketing Managers: Nikita Chaterjee, Caroline Kerr
