Description
Quorn, the UK’s No. 1 meat free brand*, is kicking off 2023 with a brand-new marketing campaign, designed to show Britain’s biggest chicken lovers that Quorn products taste just as good as chicken.
The So Tasty campaign launches on 1st January and is set to reach millions of consumers across multiple platforms including TV, BVOD, AVOD, OLV, digital, social and PR. The activity will be supported by a mass sampling campaign to get Quorn’s great tasting chicken products into consumers hands.
It follows the successful ‘So Tasty, Why Choose The Alternative?’ Deli campaign in September 2022, winner of The Grocer’s Top Campaign for Deli in 2022.
The new creative from adam&eveDDB for Quorn takes a cheeky and relatable approach to the infamous end of the night takeaway, where partygoers typically swarm for a box of nuggets or a tasty chicken burger. The advert reveals at the end that no chicken was eaten at all, proving that Quorn is so tasty you don’t need to choose the alternative.
This professional campaign titled 'So Tasty' was published in United Kingdom in January, 2023. It was created for the brand: Quorn, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: Quorn
Brand: Quorn
Project/Campaign name: So Tasty
First Air Date: 1st January 2023
Client:
Marketing Director - Gill Riley
Head of Brand Marketing - Lucy Grogut
Global Digital Manager: Lindsay Winstanley
Brand Manager - Rehana Kausar
Chief Creative Officer: Richard Brim
Creative Director/s: Matt Fitch, Mark Lewis
Copywriter: Frances Leach
Art director: Christopher Bowsher
Agency producer/s: Brittany Littlewood
Senior Planner: Sian Illes
Project Manager: Abi Ripley
Managing Partner: Miranda Hipwell
Business Director/s: Flemming Lerch
Account Director/s: Sarah Cornish
Account Manager/s: Jemima St Aubyn, Estella Mosca
Business Affairs: Emily Eshelby
Designer/Typographer: Dave Robinson at King Henry
Media agency: Initiative
Production company: Merman
Executive Producers: Spencer Dodd
Producer: Jay Lovelock
Director: Ben Liam Jones
D.O.P: James Blann
Editing Company: TenThree
Editor: Elena De Palma
Post-Production: Black Kite
Post producer: Tom Manton, Phil Whalley
VFX Shoot Supervisor: Nina Mosand
Lead Artist: Nina Mosand
Colourist: Rich Fearon
2D Team: James Marshall
Music Supervisor: String & Tins
Audio Post-Production: String & Tins
Sound Designer: Adam Smyth
Soundtrack title: Le Mirage Tendre
Soundtrack composer: Theirry Los & Frederique Corbin
Audio producer: Olivia Endersby
