So good, you don’t have to be!

Perkier pokes fun at extreme wellness & sustainability in a hilarious new campaign.

You don’t need to strap solar panels to your chest and sunbathe in your garden to be a good person, says health bar brand Perkier. You just need a snack bar that’s super dedicated to doing you and the planet good, whilst being seriously tasty. Perkier only uses ingredients that are plant-based and nutritionist-approved - full of protein, fibre, vitamins, energy, good for your gut and so much more - packaged with 100% recyclable materials, carbon neutral, committed to no palm oil, and because they’re a British business, donate to food banks up and down the UK. In fact there are so many reasons that Perkier bars really are so good, you don’t have to be.