Description
For two years, ski slopes remained closed due to covid. When they reopened, web traffic to online snow cams surged - ski lovers who couldn't wait to get back were following snow conditions closely. To promote 10€ tickets to the Alps, OUIGO hijacked the snow cams of l'Alpe d'Huez and Les Contamines, two famous ski resorts, by erecting custom billboards right in front of them.
This professional campaign titled 'Snow Cam Takeover' was published in France in March, 2022. It was created for the brand: Ouigo, by ad agency: Rosa Paris. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
CREATIVE AGENCY: ROSA PARIS
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
ECDs: Gilles Fichteberg, Jean-François Sacco
Creative Directors: Julien Saurin, Nicolas Gadesaude
Copywriter: Juliette Jaouen
Art Director: Safa Boughida
Digital Copywriter: Naïm Souilem
Digital Art Director: Robin Lassalle
Managing Director: Delphine Drutel
Account Director: Eric Hazout
Client Direcotr: Cassandre Geron
Account Manager: Briac Mauny
Strategic Planner: Basile Viault
Social Media Managers: Léo Richard, Emma Allenet
Head of production: Elodie Jonquille
TV production: Phitsana Dieu
Director of Communication: Lauren Weber-Staricky
PRODUCTION: DEGAULLE
Director/Photographer: Niels Trassoudaine
Prod: Edouard Bonnet
Director of Production: Philippe Devallez, Coline Maisel
Prodution Manager: Attia Barrere Le Roy
Decoration: Jérôme Nicol, Pierre Bertet
MEDIA AGENCY: ZÉNITH / PUBLICIS
